Our Mission

HumanBranding’s mission is to help clients change human behavior. To do this, we apply the foundational academic discipline of Anthropology.

HumanBranding’s Applied Anthropology Thinking (AAT)™ approach puts humans at the center.

ANTHROPOLOGY

The original behavioral science on the study of human behavior and culture

APPLIED

Applying expertise in business development, strategy and marketing communications

Our Applied Anthropology Thinking (AAT)™ is a unique approach that takes into account a wide spectrum of lenses

Applied Anthropology Thinking (AAT)™ goes beyond what respondents tell us and pragmatically decodes the deeply rooted motivations that drive the every-day, real human behavior.

We conduct a broad range of insight studies around the world for our consumer and pharmaceutical clients, including but not limited to:

Deep Humanistic Insights

• Patient journey
• Emotional insights
• Segment profiles
• Patient Experience

Tough Strategic Challenges

• Drivers and Barriers
• Unmet needs
• Behavior change
• Positioning

Testing Materials

• TPP Testing
• Detail Aid Testing
• Message Testing
• Materials Testing

We are proud to be recognized by Business Management Review as among the Top 10 Market Research firms 2023

We are called on as leading experts on consumer and cultural trends

In order to ensure compliance with Global Market Research standards, we abide by the rules outlined by the following organizations: