HumanBranding uses Applied Anthropology Thinking (AAT)™ to go deeper beneath the surface to better understand human behavior, enabling our clients to drive business decisions with unique human insights.
As a full-service qualitative research consultancy, HumanBranding globally-recognized leader in human insights. We have been pioneering the application of Anthropology in marketing and business for over two decades. We leverage our Applied Anthropology Thinking (AAT)™ approach to create game-changing business results for our clients around the world.
Central to our approach is the Anthropological principle that 80% of what drives human behavior lives at a subconscious and “hidden” level.
Human Branding is a WOSB (woman-owned small business) operating in the USA and around the world.
We Understand Humans
HumanBranding uses Applied Anthropology Thinking (AAT)™ to go deeper beneath the surface to better understand human behavior, enabling our clients to drive business decisions with unique human insights.
